Stephanite, December 2006. Holly Valance guided tour of Melbourne. < http://www.youtube.com/watch?v=QjB34ZiZsuQ&feature=related> [Accessed 5 October 2010].
This short video clip retrieved from “cnn- the scene” features Holly Valance the sexy Australian actress/singer whom sang the song ‘kiss kiss’. As an international acclaimed celebrity, Holly Valance a Melburnian born fits perfectly as the image and spokesperson to introduce and promote Melbourne. Looking at the marketing strategy point, the public relation section has actually nailed it by choosing her to market about the places of Melbourne. In this video clip, Ms Valance directs and speaks about the wonders and captivating sights on the city of Melbourne, the beautiful historical buildings and landmark like flinders street station, the exciting activities in Luna Park- St. Kilda and the aesthetical arts exhibitions.
Ms Valance also adds on that ‘in comparison to other cities rights, it is pretty damn high in terms of being an incredibly livable city to live a good life in Melbourne.’
What a good idea for the public relation to select Ms Holly Valance as a person to represent the city of Melbourne. No doubt, this stunt can actually attract and create speculation for foreigners to be interested and visit Melbourne. In a way, by using a well known spokesperson like Holly Valance can also ideally portray as Melbourne’s identity.
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