multimedia4u, April 2007. Lose yourself in Melbourne, Victoria. <http://www.youtube.com/watch?v=jENsTGWzC3g&feature=related> [Accessed 5 October 2010]
Ever seen such a contemporary and emotional valued sort of advertisement? Is this the nature and temperament side of Melbourne? Again, who is Melbourne and what is the identity? This advertisement which is called “Lose yourself in Melbourne”, portrayed a very relaxing and laid back attitude and lifestyle evolved in Melbourne. The calm and soothing music does play a part too by giving the audience the sense to lose oneself and a warm welcome to Melbourne.
The idea of this advertisement clearly accentuates the inner and emotional side of Melbourne. The elements used in it mainly describing what and who is Melbourne, there are the famously graffiti arts, the buildings, the laneways, the cafes, the path of the city circle (rectangular to be precise), the transportation, the weather and the people.
Overall the mood, pace and the ambience of the advertisement tells us, Melbourne is a relaxing and homey place to live in. So slow down and appreciate every aspect of life especially in Melbourne.
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